eSmash | Sales Intelligence | Commercial

Converting sales strategy into real sales is a daily challenge for airlines, with more demanding customers, smarter competition and declining agent loyalty.

eSmash allows airline sales managers to confidently steer their sales in the right direction. Divided into three modules, Market Share Analysis, Own Sales Analysis and Forward Sales Analysis, eSmash tracks performances of sales, agents and routes and identifies areas for growth. More than 120 airlines rely on eSmash because it delivers clear, actionable intelligence for you to achieve your sales targets.

Access real-time and accurate market share information

Market Share Analysis lets you compare your airline’s sales with the industry across a range of real-time, moving metrics, including origin, destination, agent, issue month, and class. With more than 335 airlines providing input, you are in a unique position to make more competitive and profitable decisions.

Monitor the impact of marketing and incentive campaigns across all distribution channels

Own Sales Analysis quickly gives you a 360-degree view of airline sales across all distribution channels with dynamic, KPI-driven dashboards and reports. Learn what elements of your airline sales operations are working, and leverage actionable intelligence to design new campaigns to improve the ones that are not. Maximize the productivity of your sales managers by enabling them to create, send, save and refresh customized sales presentation templates on the go.

View future flight sales to make proactive decisions

Get instant access to what your flight sales information will look like in the future (and how your competition may perform) with Forward Sales Analysis. KPIs are displayed on a single screen (or downloaded) with an interactive world map to view specific market performance and understand where you may be losing sales. Analyze which travel agencies, fare basis or classes are performing, and design targeted incentives and schemes to improve sales and retain agent loyalty.

What Our Customers Are Saying

"We are extremely excited about our partnership with Mercator. They demonstrate the same core values we hold and have provided us with a timely, efficient solution to a complex issue while maintaining strong internal controls and providing excellent customer service. This solution has provided a valuable part of the foundation for our growth relating to our interline strategy."

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What Our Customers Are Saying

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Airline Sales Intelligence

Steer your airline sales with eSmash

Access real-time and accurate market share information

Monitor the impact of marketing and incentive campaigns across all distribution channels

View future flight sales to make proactive decisions

What Our Customers Are Saying

What Our Customers Are Saying

See why more than 120 airlines rely on eSmash

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