Steer your airline sales with eSmash

Converting sales strategy into real sales is a daily challenge for airlines, with more demanding customers, smarter competition and declining agent loyalty.

eSmash allows airline sales managers to confidently steer their sales in the right direction. Divided into three modules, Market Share Analysis, Own Sales Analysis and Forward Sales Analysis, eSmash tracks performances of sales, agents and routes and identifies areas for growth. More than 120 airlines rely on eSmash because it delivers clear, actionable intelligence for you to achieve your sales targets.

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Access real-time and accurate market share information

Market Share Analysis lets you compare your airline’s sales with the industry across a range of real-time, moving metrics, including origin, destination, agent, issue month, and class. With more than 335 airlines providing input, you are in a unique position to make more competitive and profitable decisions. 

See how Garuda Indonesia increases market share with eSmash.

View future flight sales to make proactive decisions

Get instant access to what your flight sales information will look like in the future (and how your competition may perform) with Forward Sales Analysis. KPIs are displayed on a single screen (or downloaded) with an interactive world map to view specific market performance and understand where you may be losing sales. Analyze which travel agencies, fare basis or classes are performing, and design targeted incentives and schemes to improve sales and retain agent loyalty.

See how Thai Airways tracks sales performance with eSmash.