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Offer Personalization

With a granular understanding of what customers need the most and the commercial context, you can add customer-centric value to total offer control.

Today’s retailers use data to forge value-driven relationships with customers. Data science and engineering advances have unlocked this opportunity for airlines. Move away from simple transactional connections to forming one-to-one relationships that take mutual value to the next level.

How we help

Meeting your needs

Our Offer Personalization solution drives revenue by applying customer insights to total offer control. Maximize conversion rates, carve a greater share of wallet, and boost total lifetime value – while giving customers the retailing experiences they want.

Optimize your offer

Our solution leverages dynamic management of fares, ancillaries, bundles, and pricing. It consumes data from any source (e.g., RM system, retailing platform, social media, events). Know your customers and recognize loyalty with comprehensive customer relationship management (CRM) functionality.

Personalize offer creation

Our solution determines the product mix in real-time based on influencing factors such as trip purpose, social interests, shopping behavior, etc. Models use persona insights such as dynamic willingness to pay, and commercial context to calculate value for desired traveler experiences while maximizing yields.

Unlock revenue opportunities

Form closer relationships with every customer by capturing persona insights from our Artificial Intelligence (AI)/machine learning (ML) models, in a 360 degree Customer View.

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Why Accelya?

Count on us

Our winning combination of deep domain knowledge, leading data science expertise, and proven retailing technology delivers personalized offer control.

Taking on airline challenges

Our data engineering and data science expertise is geared for the airline domain. Our data science team is supported by some of airline retailing’s most talented professionals.

Decades of 360-degree vision

We’ve over two decades of experience providing a single 360° view for airlines in 80 countries and process an average of 100 million PNRs annually for CRM functions.

End-to-end advantage

Our calculations are more accurate than those based on elasticity – we view the whole booking funnel, from shopping to ticketing. Our footprint across the transaction lifecycle and all channels enables personalization strategies at any stage in the customer experience.

Our customers

Achieving more together

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In 2020, IATA estimated the industry lost more than $118 billion, with losses expected to continue in 2021.



Accelya today announced that Hawaiian Airlines is investing in comprehensive omnichannel retailing, enabled by Accelya’s full suite of offer management products and New Distribution Capability (NDC) API.

Our solutions

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