Insights

Demand for air travel is buoyant, signaling a path to industry recovery. IATA announced global traffic to be 84.2% of January 2019 levels. With passengers taking to the skies, profitability has returned for many, or on the horizon for the remainder. Airlines with the flexibility to pivot are best positioned for growth. This required flexibility extends just as much to the retailing domain as it does to fleet and network planning.

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In the ten years since New Distribution Capability (NDC) was launched, early adopters have deployed many strategies to encourage travel sellers to move from consuming content through the Global Distribution Systems (GDS) to NDC.  

Airline commercial leaders have rewarded travel sellers for aligning with their distribution goals by using sticks (such as removal of access to certain content) and/or carrots (segment fees, lower pricing). As a result of this alignment, they have been able to drive value from travel sellers more effectively. Read Accelya’s Jonathan Newman’s blog to learn more.

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Technological changes typically bring opportunities for airlines. Maximizing those opportunities requires that every team that will be impacted by the change is involved from the start.

Bringing the finance team out from “behind the scenes” in the planning and integration phase could be the key to unlocking the high-performance retailing potential of ONE Order, writes Muffi Lokhandwala, Business Development for Financial Solutions at Accelya.

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