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Air France-KLM Partners with Accelya to Deliver Personalized, Dynamic and Bundled Offers

‘FLX Merchandise’ is Accelya’s market-leading capability within its ‘Offer’ solutions.

Barcelona, March 30, 2021

Accelya, a leading global provider of technology solutions to the travel industry, today announced that it has signed an agreement with Air France-KLM focused on the delivery of personalized and dynamic offers. With this agreement in place, the airline will be using FLX Merchandise to deliver dynamic fares for ancillaries (or paid options) and bundle offers to customers booking flights through its direct and NDC channels.

“Our customers are expecting more personalization, more options to choose from, more relevant offers, and a streamlined booking and travel experience,” says Pieter Bootsma, Chief Revenue Officer, Air France-KLM. “We have taken important steps over the past year in this direction and the FLX Merchandise solution provided by Accelya will enable us to accelerate this enrichment of our commercial offers on Air France and KLM direct and NDC channels in coming years.”

FLX Merchandise is an airline-controlled merchandising and rules engine that enables airlines to create customized product and service offers for multiple sales channels, including, mobile, check-in kiosks, call centers, and travel agencies (direct or via GDS).

Using FLX Merchandise, Air France and KLM will be deploying dynamic fares for ancillaries (or paid options) for all customers worldwide on its direct and NDC channels. Using this approach, seats will be dynamically priced, in real-time, based on demand. This functionality will further improve revenue steering for the airline while providing choice to their traveling customers.

Air France and KLM will also use FLX Merchandise to introduce and provide dynamic bundles to customers. This important step towards greater personalization will enable the most relevant bundle offers – such as a flight ticket and preferred seat – to be delivered to customers at an optimal price. This will increase the opportunities for upsell conversion. This feature will be launched in test countries in the coming weeks on the airline’s direct and NDC channels.

“Air France-KLM has been very progressive in the approach it has taken to adopting NDC. Now, with our FLX Merchandise solution as an important solution within its NDC toolkit, they are very well positioned to take even greater control of the offers delivered to customers,” said James Fernandez, Chief Commercial Officer at Accelya. “Using our technology, Air France and KLM can more easily address the needs of corporate and leisure travelers for bookings made on its website and through NDC channels.”

About Accelya

Accelya is a leading global provider of technology platforms, software, and services to the travel and transport industry. Accelya has been delivering business-critical financial, commercial, cargo, and analytics solutions for more than 40 years. The company has over 250 airline customers, operations spread across 9 countries, and employs 2,500 professionals worldwide.​

Accelya offers a modular suite of technology solutions for air travel, from offer to settlement, solving critical business problems for airlines, travel agents, and industry bodies such as IATA. Accelya’s solutions are organized around customers’ key functions including commercial planning and optimization, sales and distribution management, and financial reconciliation and settlement. Paramount to Accelya’s success is the exceptional breadth of understanding of industry data which enables the delivery of insightful and reliable solutions that reduce process friction in a complex inter-dependent industry. For more information, please visit



Rose Fernandez
[email protected]