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Reimagining distribution landscapes, with George Bryan, Hawaiian Airlines

Earlier this year, Accelya announced that we are powering Hawaiian Airlines’ market-first distribution strategy. Hawaiian will encourage the use of its NDC-based direct connect solution called ‘HA Connect’ by withdrawing some content from legacy channels and imposing a surcharge for travel agents shopping on legacy.

We sat down with George Bryan, Hawaiian Airline’s Senior Director of Distribution, to learn more about the US carrier’s ongoing transformation journey.

NDC always gets me excited. I love to talk about it, and after spending so many years of working to get the platform up and running, now is the exciting time of actually getting to work with our partners, revenue management, and our revenue analytics folks”, George Bryan, Senior Director for Distribution, Hawaiian Airlines.

Watch the video below.


Thank you for your interest in Air Transformation Lab. This chapter on retailing transformation includes podcasts, thought-leadership blogs, and customer testimonials that will inspire your journey ahead.

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