Whitepapers
Airline retailing is entering its next phase. As the industry adopts NDC and transitions toward Offer–Order–Settle–Deliver (OOSD), airlines must move beyond building the infrastructure and start making modern retailing work in practice.
This thought leadership paper, authored by Oliver Ranson, Editor of Airline Revenue Economics, provides a clear and practical guide to turning the IATA OOSD vision into a roadmap for commercial growth.
What You’ll Discover:
- Why OOSD is not just a technology shift, but a new way to run airline retail
- The three foundations airlines must put in place: standards, product catalogue, and margin-focused optimisation
- How organisations and teams must evolve to operate Offers and Orders effectively
- Why experimentation will be the key to learning what works and scaling retail performance
This is Paper 1 in a 4-part series that moves from the big picture to the commercial and operational realities of modern retailing, including settlement integrity and delivery execution.
Download the paper to understand what airlines should prioritise now to make OOSD real and measurable.
