Whitepapers
The Modern Retailing Readiness Score (MRRS) was created to help corporate travel programmes understand how prepared they are for NDC and modern airline retailing.
But a score alone cannot explain what is driving readiness or what continues to hold organisations back.
Our new whitepaper, developed with Temoji Consulting, goes deeper into the research and explores the operational, organisational and ecosystem challenges influencing modern retailing adoption today.
The research draws on interviews with more than 20 leading corporate travel programmes representing over $2.3 billion in annual corporate air spend. Interviewees were predominantly US based, with most managing global travel programmes.
The research was designed to identify common buyer themes, barriers and readiness gaps rather than provide statistically representative benchmarks for individual regions. The wider research also incorporated industry discussions, supporting research and perspectives from across the travel ecosystem.
What You’ll Discover:
- The biggest barriers to NDC and modern retailing adoption
- Where readiness gaps remain across corporate travel programmes
- How technology, servicing and ecosystem dependencies affect progress
- Why readiness can vary across airlines, markets and partners
- What needs to happen next to accelerate modern retailing adoption
The MRRS provides a way to understand where your organisation stands today. This whitepaper explores the challenges and industry dynamics behind that readiness.
Download the whitepaper