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How Hawaiian Airlines built a scalable foundation for modern airline retailing with Accelya and AWS
Customer Story
Hawaiian Airlines modernised indirect retailing with Accelya FLX Retailing Platform and AWS, bringing together Offer & Order capabilities, PSS migration and cloud scalability to support richer customer experiences across channels.
Airline : Hawaiian Airlines
Products
Modern Airline Retailing, Offer Management
Region
North America
The challenge
- Legacy on-premises infrastructure limited scalability and flexibility
- Hawaiian Airlines needed richer and more dynamic offers across indirect channels
- Retailing transformation had to be managed alongside a complex PSS migration
The solution
- Deployed Accelya FLX Retailing Platform for indirect Offer & Order retailing
- Migrated the retailing platform to AWS cloud infrastructure
- Orchestrated retailing modernisation alongside PSS migration without disrupting operations
The outcomes
- Over 2 billion shopping requests handled in the first year
- Scalable platform supporting richer and more personalised offers across channels
- Modernised indirect retailing
Partnering with an NDC pioneer like Accelya allowed us to leverage their extensive expertise in retailing transformation, to meet evolving industry demands and exceed our customers’ expectations.
George Bryan – Sr. Director of Distribution
Ex Hawaiian Airlines
The numbers behind the story
2B+
offers handled in year one
3
core retailing areas transformed: richer offers, greater flexibility and seamless customer experiences
3
critical airlines priority advanced: Offer & Order capability, PSS migration, and cloud scalability
Overview
In its first production year, Hawaiian Airlines used Accelya FLX Retailing Platform, powered by AWS, to handle over 2B offers. The platform brought together Offer & Order capabilities, PSS migration and cloud scalability into one resilient foundation for modern indirect retailing.
About Hawaiian Airlines
Hawaiian Airlines is one of the leading carriers serving Hawaii, connecting the islands with destinations across North America, Asia and the Pacific. Known for its distinctive guest experience and strong regional identity, the airline has continued to evolve its commercial and distribution capabilities as customer expectations, partner needs and airline retailing models become more dynamic.
Why indirect retailing modernisation matters
Hawaiian Airlines wanted to modernise its indirect distribution capabilities to support richer offers, greater flexibility and more seamless customer experiences across travel sellers and indirect channels. At the same time, the airline was managing a significant Passenger Service System migration while moving away from legacy on-premises infrastructure.
For Hawaiian Airlines, this was not only a technology upgrade. It was a broader move toward a more agile retailing environment, capable of supporting dynamic offer distribution, operational resilience and future growth.
How Accelya FLX Retailing Platform supports modern retailing
Working with Accelya and AWS, Hawaiian Airlines deployed Accelya FLX Retailing Platform to support indirect Offer & Order retailing and create a scalable foundation for modern airline retailing.
The AWS-powered deployment enabled Hawaiian Airlines to scale shopping traffic, strengthen operational resilience and support dynamic offer distribution while integrating with existing systems and wider transformation initiatives. In its first production year, the platform handled over 2 billion offers.
A scalable foundation for future retailing growth
The deployment provided Hawaiian Airlines with a more agile and scalable retailing environment capable of supporting future growth and evolving customer expectations.
By combining Accelya’s retailing expertise with AWS-powered cloud scalability, Hawaiian Airlines established a resilient foundation for richer, more flexible customer experiences across indirect channels.
Beyond the numbers
Accelya and AWS supported Hawaiian Airlines as it modernised distribution while moving away from legacy on-premises infrastructure.
The solution helped the airline deliver more flexible and personalised offers across travel sellers and partners.
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