For airline leaders
Accelya is how airlines take control of Modern Retailing
Legacy retailing models limit flexibility, slow innovation and make it harder to meet evolving traveler expectations. Modern Airline Retailing gives airlines the ability to create, distribute and manage offers on their terms, while maintaining control of their commercial strategy, channels and customer relationships.
THE FUNDAMENTALS
Modern Airline Retailing, made real.
Modern Airline Retailing is where airline control becomes real.
Modern Airline Retailing gives airlines the ability to create, distribute, manage and settle offers on their terms.
Built on NDC as the foundation, it enables airlines to connect offer management, order management, settlement and delivery into a seamless retailing ecosystem, giving them greater control of their commercial strategy, customer experience and revenue outcomes.
- Order Management
- Offer Management
- Settlement
- Delivery
Trusted by the world’s leading airlines
WHY NOW
Four forces accelerating the shift to Modern Airline Retailing
01
Travelers expect more personalized, seamless experiences
Today’s travelers expect tailored offers, frictionless booking and consistent service across every touchpoint. Meeting these expectations requires airlines to move beyond static products, legacy channels and one-size-fits-all journeys.
02
Airlines need new revenue in a low-margin market
With margins under pressure, airlines need to unlock new sources of revenue beyond the seat. Modern Airline Retailing enables richer offers, smarter bundling, dynamic pricing and more effective ancillary sales across channels.
03
Digitalization is changing commercial decision-making
Airlines are using data, automation and intelligence to make faster, more informed decisions across pricing, offers, servicing and operations. This shift supports more personalized retailing and better commercial performance.
04
Modularity and industry standards are creating momentum
New entrants, competitive pressure and IATA initiatives are accelerating the move toward open, interoperable retailing. Airlines need flexible architectures that let them modernize at their own pace without being locked into rigid legacy ecosystems.
Modern Airline Retailing, built to work with your world
WHAT MAR DELIVERS
The commercial impact of Modern Airline Retailing
Modern Airline Retailing is not just a technology shift — it’s a commercial repositioning that enables airlines to unlock new revenue, reduce costs, and deliver more seamless, personalized customer experiences.
Deliver seamless, personalized journeys across every channel. Give customers relevant offers, seamless service and greater control — driving loyalty and a stronger competitive position.
WHY IT MATTERS:
- Personalised offers across every touchpoint
- Consistent experience across channels
- Stronger loyalty and lifetime value
Move beyond static fares and limited upsell. Dynamic offers, personalized bundles and real-time pricing unlock new revenue and maximize every interaction.
WHY IT MATTERS:
- Higher ancillary attachment rates
- Incremental revenue per ticket
- Sustained, forward-looking growth
Streamline operations by replacing legacy systems with modern, automated platforms. Reduce manual effort, lower distribution costs and free margin to reinvest.
WHY IT MATTERS:
- Lower distribution costs
- Automated reconciliation & settlement
- Resources redirected higher-value initiatives
Adopt capabilities at your own pace with a modular, open architecture. Integrate existing systems and partners without disruption. Move at the pace and stay in control of your technology choices.
WHY IT MATTERS:
- Adopt module by module
- Integrate best-of-breed partners
- Respond quickly to market and regulatory change
PROOF IN PRODUCTION
The numbers MAR is putting on the board.
Real results from airlines and platforms operating in production today.
31%
Ancillary attachment
rates on NDC bookings — leading EU airline group
€9M
Merchandising revenue
in 6 months
$10s
Savings of Millions
per year in distribution – Major American T1 airline
85%
Faster onboarding
of new retailing concepts with FLX AIViator
3-6%
Fare revenue uplift
through AI-driven dynamic pricing
$6.5+
Incremental revenue
per NDC tikcet — European T3 Airline
$100B+
Settled annually
across 100+ airlines on FLX ONE Order Accounting
8tn+
Offers processed
per year through the Accelya platform
WHY ACCELYA
Open by nature. Proven at scale. Built for the future. Airline-first.
Built differently from legacy airline systems, for Modern Airline Retailing
Trusted by 200+ airlines, including Lufthansa Group and American Airlines, Accelya delivers the industry’s deepest NDC footprint — with some airlines reaching 80%+ indirect adoption. We power ~50% of global NDC transactions, generate 8T+ offers annually and settle $100bn+.
Cloud-native on AWS. Start with the module that solves your most pressing business case — NDC, Offer Management, Order Accounting — and expand as value is proven. No big-bang. No lock-in.
Built exclusively for airlines, with no competing interests in downstream distribution. Backed by Vista Equity Partners’ long-term perennial fund and grounded in 30+ years shaping open airline standards.
Let’s Talk Modern Airline Retailing
Modern Airline Retailing is complex, and every airline is at a different stage of the journey. Whether you’re just getting started, refining your approach, or looking for a fresh perspective, we’re here to help — with practical insights, honest answers, and no pressure.
Think of this as an open conversation to explore ideas, gain insights, and discuss what MAR could mean for your airline.
