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Saudia and Accelya Expand Partnership to Elevate Sales Performance

London, UK – May 8, 2024

Saudia, the national flag carrier of Saudi Arabia, announced the expansion of its longstanding collaboration with Accelya, a premier global software provider catering to the aviation sector. This multi-year agreement reaffirms the commitment to providing Saudia with comprehensive market data and insights from a widened scope of 35 markets, showcasing Saudia’s dedication to leveraging Accelya as a primary source of market intelligence. 

Saudia has been utilizing Accelya’s cutting-edge software suite to empower its sales teams at its stations locally, regionally, and worldwide with data for monitoring and optimizing performance via an intuitive online platform. With this expanded partnership, Saudia will integrate this valuable data with its existing data infrastructure, complemented by additional sources, to provide unparalleled competitive insights across all commercial departments. 

By utilizing Accelya Industry Insights, Saudia gains the capability to monitor industry performance, including insights on market share, forward sales, and revenue. This market intelligence empowers the airline to segment the market effectively and identify revenue growth opportunities through platform-specific recommendations, aiding the sales team in their day-to-day activities. Ultimately, Accelya Industry Insights will enable Saudia to optimize its distribution channels, thereby contributing to revenue and margin growth. 

Dr Saleh Bukhari, GM of Sales and Distribution Strategies at Saudia said: “At Saudia, we are continuously seeking opportunities to enhance our decision-making capabilities, and Accelya’s data-driven intelligence has been instrumental in this journey. Expanding our long-standing partnership was a natural choice for Saudia.” 

Andrew Wilcock, Chief Revenue Officer at Accelya, adds: “Having worked with Saudia for over a decade, we are delighted to extend our relationship, providing them with deeper intelligence insights across a broad range of markets. Our Accelya Industry Insights solution uses leading-edge technologies to surface real-time data and actionable intelligence, enabling informed decision-making for airlines to stay ahead of the competition. We look forward to supporting Saudia’s growth strategy over the coming years.”   

This expanded agreement with Saudia reiterates Accelya’s unparalleled expertise and offerings, reinforcing Saudia’s unwavering commitment to excellence in every aspect of its operations. 

About Saudia

Saudia (Saudia Airlines) is the national flag carrier of the Kingdom of Saudi Arabia. Established in 1945, the company has grown to become one of the Middle East’s largest airlines.  

Saudia has invested significantly in upgrading its aircraft and currently operates one of the youngest fleet. The airline serves an extensive global route network covering around 100 destinations across four continents, including all 28 domestic airports in Saudi Arabia. 

A member of the International Air Transport Association (IATA) and the Arab Air Carriers Organization (AACO), Saudia has also been a member airline in SkyTeam, the second largest alliance, since 2012.  

Saudia was recently awarded the “World Class Airline 2024” for the third consecutive year at The APEX Official Airline Ratings™ awards. Saudia has also advanced 11 places in the Skytrax airlines ranking of the World Best Airlines 2023. The Airline also ranked top among global airlines for best on-time performance (OTP) according to a report by the Cirium.  

For more information on Saudia, please visit Saudia Website

About Accelya 

Accelya is a leading global software provider to the airline industry, powering 200+ airlines with an open, modular software platform that enables innovative airlines to drive growth, delight their customers and take control of their retailing.   

Owned by Vista Equity Partners long-term perennial fund and with 2K+ employees based around 10 global offices, Accelya are trusted by industry leaders to deliver now and deliver for the future.   

The company´s passenger, cargo, and industry platforms support airline retailing from offer to settlement, both above and below the wing. Accelya are proud to deliver leading-edge technologies to our customers including through our partnership with AWS and through the pioneering NDC expertise of our Miami based product team.   

We are proud to enable innovation-led growth for the airline industry and put control back in the hands of airlines.  

For more information, please visit Accelya Website


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