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Accelya Transforms New Sindbad Loyalty Program for Oman Air

Barcelona, Spain / Muscat, Oman – October 25, 2021

  • Oman Air completes migration of Sindbad loyalty program onto Accelya´s FLX Passenger Platform.
  • Launched on 8th September, Sindbad’s new loyalty program enables members to earn miles based on the value of tickets using Accelya’s industry leading proration engine – as well as on all eligible purchases including ancillary products such as seat selection, checked-in bags and lounge access.
  • The partnership extends the existing Accelya technology footprint in Oman Air from Offer to Settlement.


Oman Air, the national carrier of the Sultanate of Oman, and Accelya, a leading global provider of technology solutions to the air transport industry, today announced that Oman Air has migrated its loyalty program, Sindbad, to the FLX Passenger Platform.

The Accelya solution combines a 360-degree customer view with loyalty management functionality, providing airlines with complete flexibility to define and evolve their loyalty program according to market needs.

Providing additional value to airline passengers, the Accelya solution enables Sindbad members to earn miles based on the prorated revenue value of the ticket. Members can also earn miles on a broader range of purchases, such as checked-in bags, seat selection, and lounge access.

Oman Air also plans to extend non-air partnerships using a partner portal. The portal enables partner users to self-manage processes quickly, such as enrolments, accruals, redemptions, and voucher verifications based on business requirements.

Bryan Porter, Head of Commercial, EMEA at Accelya commented: “We are seeing airlines look for more flexibility in running their loyalty programs as there is an intensified focus on giving their customers meaningful value. By enabling Sindbad members to earn miles on ancillary purchases and how much they spend on their flight, Oman Air is leading the way in loyalty innovation and is a standout example of this trend.”

Abdulaziz Al Rashdi, Vice President Marketing from Oman Air added: “We are very pleased to confirm that we’ve migrated over to the loyalty program of Accelya and are now live. With a comprehensive range of functionality and integration capabilities that include integration with the Accelya proration engine, this gives us the critical flexibility we need to build our loyalty vision. As a direct result of this implementation, we were very excited recently to launch our enhanced Sindbad loyalty program for members, allowing them to earn and spend points in exciting new ways.”

This development builds on a long-standing partnership between the two companies, with the airline already currently using modules of Accelya´s FLX Passenger Platform to audit sales, reducing ‘fare abuse’, and to speed-up payment from credit card sales. Oman Air also uses Accelya´s market leading revenue accounting capabilities on the FLX Cargo Platform.

Oman Air went live with the new solution on 8th September 2021.

About Accelya

Accelya is a leading global technology and service provider to the air transport industry.

Accelya’s market-leading passenger cargo and industry platforms support airline retailing from offer to settlement. The company has over 250 airline customers and operations spread across nine countries, employing over 2,000 professionals worldwide. For more than 40 years Accelya has been the industry’s partner for change, simplifying airline financial and commercial processes.

Whether partnering with IATA on industry-wide initiatives or creating strategic solutions that simplify airline processes, Accelya drives the airline industry forward and proudly puts control back in the hands of airlines so they can move further, faster. For more information, please visit

About Oman Air

Oman Air, the flagship company of the Sultanate of Oman’s Civil Aviation sector, commenced operations in 1993. Starting off as a regional airline, Oman’s national carrier has witnessed rapid growth in the years after it was established. Today, it is recognised as a major global airline connecting cities across the world to Oman. Oman Air has played a major role in making Muscat a leading traffic hub in the Middle East and supporting commercial, industrial and tourism activities.

The Oman Air fleet consists of modern, fuel-efficient aircraft with attractive, award-winning interiors. Ultra-modern in-flight service equipment is deployed on-board to improve safety and overall performance. Investment in new technology, planning and product innovation has propelled Oman Air to the forefront of the aviation industry.

Oman Air is certified as a 5-Star Airline for the quality of its onboard product and staff service. The rating evaluates seats, amenities, food & beverages, IFE, cleanliness and more. The service rating is for both cabin staff and ground staff.

This year, the national carrier was once again voted the Middle East’s Leading Airline 2020: Business Class and Middle East’s Leading Airline 2020: Economy Class and the best airline for service to the Middle East and for providing the world’s best First Class experience.Most recently, Oman Air earned a Five Star rating in the Major Airline category from the Airline Passenger Experience Association (APEX), a globally recognised organization. This award was given to less than 10 per cent of the world’s airlines.



Rose Fernandez
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Roman Townsend
Belvera Partners
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Usama Karim Al Haremi
Senior Manager of Corporate Communication & Media
[email protected]