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Retailing transformation: Alaska Airlines share their views

The Accelya Team - November 2, 2022

5 MIN WATCH

Accelya caught up with some finance giants at the World Financial Symposium in Qatar. Alaska Airlines’ Director of Revenue Accounting, Jenny Benjamin, gave us her point of view on finance’s position in retailing transformation.

“We want to run as a financially efficient company, and I understand NDC will enable us to streamline how we sell directly to the customer”, commented Jenny Benjamin, Director – Revenue Accounting, Alaska Airlines.

Check out Jenny’s video, where she talks about NDC adoption, ONE Order, and finance’s role in ensuring the success of retailing transformation in Alaska Airlines.


Thank you for your interest in Air Transformation Lab. This chapter on retailing transformation includes podcasts, thought-leadership blogs, and customer testimonials that will inspire your journey ahead.

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