AMERICAN AIRLINES MODERN RETAILING CASE STUDY
Accelya is committed to bringing NDC at scale within the travel industry and is focused on tackling issues that make NDC adoption difficult. The lack of functionality to exchange unused GDS (EDIFACT) tickets has been a key barrier for travel management companies (TMCs) wanting to leverage the benefits of NDC-based distribution.
In December 2022, American Airlines decided to offer some of its best content, only to travel agencies booking through an NDC connection to form closer relationships with customers and have the ability to customize fares and modernize overall distribution.
However, a major stumbling block was that travel agencies and travel management companies (TMCs) could not exchange old GDS (EDIFACT) bookings for tickets issued via NDC. American turned to its trusted retailing partner, Accelya, to help address this challenge and, in doing so, removed an industry-wide barrier to NDC adoption.
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