Expert Voices: Henry Harteveldt, Daniel Friedli & Accelya
Airlines around the world are embracing the promise of Offers and Orders as a way to modernize distribution, improve customer experience, and unlock commercial value. Yet, turning strategy into execution remains a significant challenge for many.
In this insightful on-demand session, two respected industry experts—Henry Harteveldt, CEO of Atmosphere Research, and Daniel Friedli, CEO at Travel in Motion—join Barbara Moreno from Accelya to examine what’s holding airlines back and how to move from vision to value.
In this session, you’ll learn:
- Why execution—not strategy—is the primary blocker to retailing progress
- How airlines can build modular, C-level-aligned transformation plans
- The importance of getting internal alignment across Commercial, IT, and Operations
- How AI, open architecture, and smart governance can accelerate Offer and Order adoption
- What steps to take today to begin closing your own execution gap
Whether you’re just starting your journey or already deep in NDC and Offer transformation, this discussion offers actionable ideas to help you push forward with confidence.
Watch the full recording now and take the next step toward turning strategy into action.
