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4 mins read 
Windsor, UK – January 21, 2026
Accelya, a global leader in airline technology solutions has signed a multi-year agreement with Azerbaijan Airlines (AZAL), the country’s principal airline, to introduce NDC (New Distribution Capability) through FLX Select.
The agreement positions AZAL as one of the airlines helping set the direction for modern airline retailing in its region, taking a deliberate step to modernize how offers are created and distributed across indirect channels.
AZAL has selected FLX Select as a pragmatic way to rethink how its offers are brought to market, improving speed, consistency, and clarity at a time when customer expectations are rising and airlines are under increasing pressure to deliver richer, real-time offers with tangible results.
FLX Select enables airlines to deploy NDC quickly and in a standardized way, removing legacy constraints that limit retailing flexibility and customer experience. By connecting airlines to an established ecosystem of travel sellers and aggregators, the service provides immediate market reach and helps airlines realise commercial value from NDC faster.
By taking this approach, AZAL will deliver clearer, more personalized offers, improving how they are presented and sold across partner channels, while modernizing distribution across its indirect ecosystem.
“We see modern retailing as a journey that airlines must own. By selecting FLX Select, AZAL is taking control of how its offers are created and distributed, and helping set the pace for retailing transformation in the region. This is about moving forward without being constrained by legacy models.” said Jamil Manizade, CCO at Azerbaijan Airlines.
Andrew Wilcock, Chief Commercial Officer at Accelya, added: “Airlines don’t modernize retailing by talking about it. They do it by taking control of how their offers are created, distributed, and changed in real time. That’s the shift we’re seeing here.
By moving beyond legacy distribution models, airlines like Azerbaijan Airlines are turning NDC into a practical, commercial capability rather than an experiment. This sets a clear benchmark for the region, and the next step is simple: make modern distribution the default, not the exception.”
FLX Select is part of Accelya’s FLX ONE platform, powered by Amazon Web Services. Through its strategic collaboration with AWS, Accelya delivers scalable, secure cloud solutions that support the modernization of airline Offers and Orders. According to independent research firm T2RL, Accelya supports nearly 50 percent of global NDC transactions.
About Accelya
Accelya is a global leader in airline software, powering over 200 airlines with an open, modular platform that enables them to drive growth, enhance customer experiences, and take control of their retailing. Our FLX ONE platform empowers airlines to transform across Offer, Order, Settlement, and Delivery (OOSD), in line with IATA’s standards for modern retailing.
With a cloud-native infrastructure powered by AWS, Accelya processes more than 30 billion unique offers daily, settles over $100 billion annually, and delivers more than 50% of global NDC volumes. Our solutions span the entire retail lifecycle, both above and below the wing, giving airlines the flexibility, performance, scalability, and reliability they need.
Backed by 40 years of industry expertise, long-term support from Vista Equity Partners, and 2,500 employees across 10 global offices, Accelya has the scale and proven track record to meet the evolving needs of the airline industry.
For more information, visit the Accelya Website.
Media Relations: [email protected]
About Azerbaijan Airlines (“AZAL”)
AZAL holds the prestigious 4-Star Skytrax rating and has repeatedly been named Best Regional Airline in Central Asia and the CIS at the Skytrax World Airline Awards. As an IATA member, the airline continues to expand its network, drive digital innovation, and enhance passenger comfort. With a modern fleet that meets ICAO standards and an expanding route network, AZAL provides top-level service while strengthening Azerbaijan’s position in the global aviation market. Sustainable development is a cornerstone of AZAL’s strategy.
The airline is a signatory of the UN Global Compact, publishes its ESG commitments, and participates in IATA’s CO₂ Connect and IEnvA programs, reinforcing its position as a reliable and responsible partner in the international aviation industry.
For more information, visit the AZAL Website.
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