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Airline retailing is evolving, and it’s more customer-focused than ever. NDC is at the heart of this change, enabling smarter, more flexible service and personalization.
Here’s how it’s already making a difference:
Smarter Rebooking During Schedule Changes
When flight times change months before departure, NDC displays only valid rebooking options. No guesswork, no back-and-forth; just the right choices upfront. This means:
- Better traveler experience.
- Fewer Agency Debit Memos (ADMs) for agents.
- Less manual auditing for airlines.
Dynamic & Continuous Pricing
Gone are the days of rigid fare classes. With dynamic pricing, airlines can respond to real-time supply and demand, offering:
- More price points.
- Greater flexibility.
- Deals that reflect current market conditions.
Bundled Offers & Ancillaries
From baggage and seats to Wi-Fi, lounge access, or even “a lei” on arrival, customers can choose what matters most — right from the booking stage.
Automatic Waivers for Disruptions
In the event of weather delays or operational issues, NDC can trigger automatic waivers, empowering travelers and agents with faster, more controlled solutions.
The Bottom Line
Every airline is on its own NDC journey, with priorities shaped by business goals and readiness. But one thing is clear — the future of airline retailing is more connected, more flexible, and more customer-driven than ever before.
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