Accelya

Accelya Loyalty

Accelya Loyalty helps airlines build lasting relationships by recognizing customers, personalizing engagement, and rewarding value, all powered by real customer insight.

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Why Accelya Loyalty

Loyalty today isn’t about points. It’s about understanding customers and delivering better retail experiences.

Accelya Loyalty centralizes customer insight together in one place, helping your teams personalize communication, offer meaningful rewards, and respond with context at every interaction. With a clear view of travel history, preferences, and partner behaviour, airlines can drive more relevant engagement and create seamless retail experiences that reflect each customer’s value. 

The result: stronger member participation, higher repeat travel, improved revenue performance, and a more consistent customer experience.

Partnership and alliance management solution to support data – airline standard formats/flexible format exchange

Flexible design definition to configure, enable and evolve your loyalty program tailored to your airline loyalty business needs 

Rich visibility through the 360° Customer view across loyalty profile, communication and travel history enabling CRM segmentation, offer personalized engagement and campaign automation 

API-enabled to integrate with digital channels, PSS, servicing platforms, and partner networks 

Transform your airline with the powerful features
and exceptional benefits of Accelya Loyalty

Increase repeat travel and customer retention

By enriching your loyalty program with business rules configured in the Accelya Loyalty solution, you can recognize customers across every interaction and reward them in meaningful ways. This drives stronger engagement and encourages travelers to return more often.

Grow revenue through personalization and engagement

Use insights into traveler behaviour, preferences, and value to deliver relevant offers, messages, and rewards. This leads to higher conversions, increased ancillary spend, and better use of partner channels driving predictable revenue growth. Option to integrate with Accelya FLX ONE Merchandising for offer-based promotions. 

Expand loyalty beyond flights

Extend loyalty beyond flying, by enabling members to earn or redeem with partner brands across travel, lifestyle, and everyday spending. Revenue-based accrual model through Accelya APEX Miles integration or distance-based accrual models makes the platform suitable for the loyalty host airline.

Reduce operational effort and improve service

With customer insight, workflows, and servicing tools in one place, teams can respond faster, resolve issues with context, and avoid manual lookups or disconnected processes improving satisfaction while lowering the cost-to-serve. 

Customer support

FAQs for Accelya Loyalty

Accelya Loyalty goes beyond points management, by putting customer insight at the center. It centralizes loyalty profiles, travel history, communication, and partner interactions in a single platform, enabling airlines to personalize engagement and rewards across every customer touchpoint.

Accelya Loyalty is built on an API-first architecture that enables real-time and batch integrations with PSS, digital channels, servicing platforms, and partner systems. Its flexible data exchange model supports airline industry standards while allowing non-airline and lifestyle partners to connect without custom development.

Accelya Loyalty reduces operational effort by giving teams a single workspace to access customer context, service history, and loyalty information. This minimizes handoffs, system switching, and manual investigation — enabling faster resolution, more consistent decisions, and better use of service teams’ time.

Yes. Accelya Loyalty offers flexible program configuration, allowing airlines to define and evolve business rules that support distance-based, revenue-based, or hybrid loyalty models. This flexibility helps airlines adapt their programs as customer needs, partnerships, and retail strategies change.

Implementation timelines vary depending on your loyalty program designespecially your accrual rulesand the modules you choose. In most cases, airlines can expect a 4–6 month implementation. We begin with a process study to understand your current state and changes / enhancements required, ensuring a smooth transition and accurate planning. 

Not necessarily. Airlines typically choose to migrate their core loyalty functions – such as customer profiles and transactions – to a new platform rather than operate two systems in parallel, as running dual programs can create unnecessary overhead. However, Accelya Loyalty fully supports phased adoption, allowing airlines to implement additional modules like Service Management, Campaign Management, and Travel History over time while transitioning at a pace that suits their business.

Interested in transforming your airline’s operations?

Fill out the form to request a personalized consultation and learn how Accelya’s innovative solutions can elevate your airline revenue management and operational efficiency.

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