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Accelya Partners with Hawaiian Airlines for NDC-Enabled Retailing Capabilities

FLX Availability Calculator, FLX Schedule Builder, FLX Merchandise, and FLX Shop & Price are Accelya’s capabilities within its ‘Offer’ solutions

Barcelona and Honolulu, February 16, 2021

Accelya, a leading global provider of technology to the travel industry, today announced that Hawaiian Airlines is investing in comprehensive omnichannel retailing, enabled by Accelya’s full suite of offer management products and New Distribution Capability (NDC) API.

Since 2014, Hawaiian has been using FLX Merchandise to sell ancillaries such as its Extra Comfort main cabin seats and branded fares through direct channels. For greater control and reach of Hawaiian’s offers in its third-party (Agency and Meta) channels, the carrier has now licensed the full suite of offer engines from Accelya – FLX Shop & Price, FLX Availability Calculator, and FLX Schedule Builder – to enable efficient shopping and pricing, independent availability calculation, and dynamic schedule building. Hawaiian is also implementing an omnichannel retailing approach with FLX NDC API and FLX Open Connect which will allow for new and exciting content from Hawaiian to be available in indirect channels.

“Providing our guests with an innovative and seamless purchasing experience, regardless of where they are shopping, is an extension of the award-winning hospitality we are known for,” said Theo Panagiotoulias, senior vice president of sales and alliances at Hawaiian Airlines. “As a longtime Accelya customer, we are confident in its suite of products and we look forward to collaborating with our third-party partners to deliver Hawaiian’s industry-leading offers through full-scale NDC programs.”

“Hawaiian Airlines recognizes that greater control over revenue generation across all channels will be key to future profitability once we emerge from this pandemic,” said Jim Davidson, Chief Product Officer at Accelya. “By extending its existing deployment to include the full suite of offer management products from Accelya, Hawaiian will have full control over its retailing capabilities in both direct and indirect channels and the ability to tailor the offer to maximize the value of every seat, no matter where it is sold, while ensuring customers continue to enjoy the experience they have come to expect of the airline.”

About Hawaiian Airlines

Hawaiian® has led all U.S. carriers in on-time performance for each of the past 16 years (2004-2019) as reported by the U.S. Department of Transportation. Consumer surveys by Condé Nast Traveler, Travel + Leisure and TripAdvisor have placed Hawaiian among the top of all domestic airlines serving Hawai‘i.

Now in its 92nd year of continuous service, Hawaiian is Hawai‘i’s biggest and longest-serving airline. In 2019, Hawaiian offered nonstop flights between Hawai‘i and more U.S. gateway cities (13) than any other airline, along with service connecting the islands with Japan, South Korea, Australia, New Zealand, American Samoa and Tahiti. As a result of the COVID-19 pandemic, Hawaiian is offering an adjusted schedule of daily flights within the Hawaiian Islands, and between Hawai‘i and the U.S. mainland as well as Japan and South Korea.

The airline is committed to the health and safety of its guests and employees and has reinforced enhanced cleaning procedures across its business. While the experience may be a little different, the authentic Hawaiian hospitality remains unchanged. Additional details on how Hawaiian is keeping guests and employees safe can be found at

Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA). Additional information is available at Follow Hawaiian’s Twitter updates (@HawaiianAir), become a fan on Facebook  (Hawaiian Airlines), and follow us on Instagram (hawaiianairlines). For career postings and updates, follow Hawaiian’s LinkedIn page.

For media inquiries, please visit Hawaiian Airlines’ online newsroom.

About Accelya

Accelya is a leading global provider of technology platforms, software and services to the travel and transport industry. Accelya has been delivering business-critical financial, commercial, cargo and analytics solutions for more than 40 years. The company has over 250 airline customers, operations spread across 9 countries, and employs 2,500 professionals worldwide.​

Accelya offers a modular suite of technology solutions for air travel, from offer to settlement, solving critical business problems for airlines, travel agents and industry bodies such as IATA. ​

Accelya’s solutions are organized around customers’ key functions including commercial planning and optimization, sales and distribution management, and financial reconciliation and settlement. Paramount to Accelya’s success is the exceptional breadth of understanding of industry data which enables the delivery of insightful and reliable solutions that reduce process friction in a complex inter-dependent industry.

For more information, please visit



Rose Fernandez
[email protected]