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Why NDC? Why now?

Welcome to a new series of Air Transformation Lab articles on New Distribution Capability (NDC) adoption. With Accelya processing 40% of the world’s NDC transactions, we are in a unique position to see the positive impact of distribution and channel management strategy on airline sales. In this first installment, Accelya’s Director of Product Marketing and Programs, Nancy Delgado, and the Air Transformation Lab’s ‘Editor in Chief’, Fearghal O’Connell, explore why now is the best time for an airline to launch its NDC journey.

Watch this space for more articles on NDC adoption, focusing on what strategies are available and how an airline can best manage the change to NDC inside and outside their organization.

Read the fully interactive Why NDC? Why now? blog in the Air Transformation Lab, where we explore the opportunity that NDC brings to airlines and how implementing it has never been so easy. NDC is an integral part of an airline’s journey to high-performance retailing.

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Other Air Transformation Lab content

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Accounting plays a key role in delivering airlines to the future world of offers and orders. But how can an airline’s finance team reconcile new ways with back-end operations – while doing business-as-usual?

In this Air Transformation Lab article, Muffi Lokhandwala explores the role of order accounting in the journey to high-performance retailing.

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Accelya’s newly appointed Director of Product Management for ONE Order, Andrew Webster, picks up the story on ONE Order and order management and how its implementation will affect the future of the airline business.

In his first Air Transformation Lab post, Andrew shares his wealth of experience and knowledge from his many years at one of the world’s largest airline groups. Welcome to the team, Andrew!

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There’s a saying, “In God we trust, all others must bring data.” It has never been so relevant than today, as insights will enable airlines to weather the whims of a volatile travel market and fast-track their path back to profitability.

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Bill Cavendish, Global Business Development in Accelya, caught up with Johannes Walter, Head of Channel Partners at Lufthansa Group airlines. Johannes tells us about how NDC is at the start of the airline group’s journey toward end-to-end retailing, with ONE Order approaching on the horizon.

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Now I am Accelya’s new Chief Executive Officer. I am incredibly humbled and excited to take the helm of this company looking to change up the retailing opportunity for airlines and the wider industry. So, it feels right to open the next chapter of the Air Transformation Lab. I am calling this chapter “Where Are You?”. Because an airline’s journey can have many starting points. The route can take various turns along the way, but the destination is the same. It’s end-to-end retailing transformation.

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Do you need to get up to speed with ONE Order or do you want a refresher? Curious about how it will affect the future of the airline business? Then, check out our long-form blog for an introduction to ONE Order and order management.

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