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Air Transformation Lab: Uncovering the DNA of a Profitable Future

Man leaping over field with airport in the background

I recently published an article about something close to my heart – including the airline voice in addressing the challenges arising from the COVID-crisis. That’s why I am excited to tell you about a new initiative we’re launching – the Air Transformation Lab. It’s a series of activities aimed at fostering the collaborative transformation of airline commerce and putting the airline voice at the center of industry survival, recovery, and long-term growth.

In partnership with Atmosphere Research Group, we’ll shed light on the current state of retailing and explore the required transformation journey ahead through an online survey and a series of in-depth interviews. In addition to customer and industry think tanks, a series of virtual boardroom discussions will enrich the study. The project will culminate in a report that delves into areas relating to the full retailing lifecycle, from offer and order through to settlement, and will uncover the DNA of a profitable future. Folks who get involved will be invited to an exclusive briefing by Henry Harteveldt, President, Atmosphere Research Group, regarding the findings.

If you would like to have your voice heard and play a part in shaping the future of airline commerce – or just want to keep abreast of the project – please subscribe to updates below.

See you in the Lab!


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