Skip to content
Insights

Air Transformation Lab: Uncovering the DNA of a Profitable Future

Man leaping over field with airport in the background

I recently published an article about something close to my heart – including the airline voice in addressing the challenges arising from the COVID-crisis. That’s why I am excited to tell you about a new initiative we’re launching – the Air Transformation Lab. It’s a series of activities aimed at fostering the collaborative transformation of airline commerce and putting the airline voice at the center of industry survival, recovery, and long-term growth.

In partnership with Atmosphere Research Group, we’ll shed light on the current state of retailing and explore the required transformation journey ahead through an online survey and a series of in-depth interviews. In addition to customer and industry think tanks, a series of virtual boardroom discussions will enrich the study. The project will culminate in a report that delves into areas relating to the full retailing lifecycle, from offer and order through to settlement, and will uncover the DNA of a profitable future. Folks who get involved will be invited to an exclusive briefing by Henry Harteveldt, President, Atmosphere Research Group, regarding the findings.

If you would like to have your voice heard and play a part in shaping the future of airline commerce – or just want to keep abreast of the project – please subscribe to updates below.

See you in the Lab!

Jim

Latest insights

You might also be interested in

Insights

Finding a balance between maximizing revenue and meeting customer needs is the core challenge of airline schedule building and availability calculation. It’s tough for airlines and distribution partners, yet metasearch seems to get it right. What is their “magic formula” and what can airlines learn from these digital-first retailers? Traditionally, the order in which flight […]

READ

Insights

The Airline Voice Radio series “Reaching New Heights” returns to the airwaves with Accelya CEO Jim Davidson chatting to Birgir Jónsson, CEO at PLAY Airlines. This Icelandic startup airline is benefiting from the resurgence in international travel and has added many new routes to its portfolio, including various US destinations. Not all CEOs can claim to be rockstars, but Birgir was a professional drummer in one of Iceland’s most famous bands. Now he’s setting the tempo for a great startup performance.

READ

Insights

The recent CAPA Airline Leader Summit event provided the perfect forum for airline and technology partners to discuss the current distribution landscape and steps needed to meet customers’ growing expectations. What did we learn from the thought-leaders taking the stage and conversations over coffee?

READ

News

Accelya today announced it has established a Center of Excellence (CoE) as part of its commitment to accelerating the digital transformation of airlines globally through its FLX Platform.

READ
SUBSCRIBE