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Air Transformation Lab


Report Available Now

The Accelya Air Transformation Lab initiative set out to uncover the DNA of a profitable future for airlines, with your voice at the center of the new thinking and technology to make it happen. A milestone of this initiative is the ‘Airlines: A Path Back to Profitability’ report, which is now available to download. Please click the button below. Also, don't forget to scroll down to check out our podcast episodes and learn more about upcoming Air Transformation Lab events.

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Research Project

Airlines: A Path Back to Profitability

Equipped with resilience, persistence, creativity, and determination, we’ve found your industry colleagues resolved to develop and execute strategies to manage the Covid crisis and return to profitability. So, just how are airline executives, like you, using this crisis as a catalyst for positive change? What are you doing to get your airline back to profitability?

Accelya´s Air Transformation Lab commissioned independent travel industry consultants, Atmosphere Research, to understand this very topic. Following months of extensive research, Atmosphere has developed a fact-based report to understand the current state of airline commerce and gain insight into the journey toward long-term financial success.

Click the button below to download your copy, today.

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Airline Voice Radio

Accelya and Farelogix have taken to the airwaves with an exciting new podcast

Airline Voice Radio is a podcast series that is fronted by change-catalyst - and Accelya’s new Chief Product Officer - Jim Davidson.

Jim engages airline titans of transformation and outspoken thought-leaders in discussions on building the future of airline commerce. The show is compelling, inspirational, and often unexpected. View the episodes below or register for updates.

Season 1

Stay tuned for upcoming episodes of Airline Voice Radio. Join airline titans of transformation and outspoken thought-leaders in discussions on building the future of airline commerce.

The author of the Airlines: A Path Back to Profitability report, Henry Harteveldt, joins Jim in the studio to discuss the study’s key findings, including a renewed vigor for innovation, with 88% more airline executives expecting retailing innovation to be “extremely important” during business recovery compared to pre-Covid times.

Airline 'titan of transformation', Bill Cavendish, recently joined the Global Business Development team at Accelya from Emirates Airlines. In this episode, Jim quizzes Bill on his learnings from the last year, which includes the importance of having a direct relationship with customers and the value that ancillary merchandising brings to the airline's bottom line. We also hear of Bill's plans to bring his retailing and distribution expertise to other airline executives as part of the Accelya team.

"Steve Domin, CEO and co-founder at Duffel, joins Jim Davidson in the studio to talk about Duffel’s innovative business model and a new product launch that will bring travel sellers a wealth of fresh opportunity."

George Bryan, Management Consultant, Distribution at Hawaiian Airlines, and former Manager, Sales Distribution Strategy at Westjet, talks with Jim about the strategic importance of revenue in a post-covid scenario. These two leaders explore Hawaiian’s long-term plans and discuss the recent deal the airline signed with Accelya to tackle cross-channel distribution through NDC connectivity.

Jim Davidson’s long-time friend and industry colleague, Tony D'Astolfo, from Serko, joins him in the virtual studio to talk about the current state of business travel and how to get corporate travelers back flying. We learn that this is a time of both opportunity and challenge. And the challenges can be overcome with cooperation.

Special guest Xavier Lagardere, Head of Distribution at Lufthansa Group, catches up with Accelya’s Jim Davidson to chat about Continuous Pricing. But, the conversation doesn't stop there. From finding the energy needed for success, to delivering a 'milestone' project in the middle of a pandemic, Jim and Xavier go on to reveal some fascinating insights from behind the doors of industry leadership.



Airlines: A Path Back to Profitability

Uncovering the DNA of a Profitable Future

On the back of the publication of the 'Airlines: A Path Back to Profitability' report, the Air Transformation Lab will host a 90-minute online event to explore the findings. The event will feature a lineup of airline panelists, from Revenue Management and Distribution, through to Finance. Moderated by the report author and President, Atmosphere Research, Henry Harteveldt, these influential airline voices will discuss the new thinking and technology required for the journey ahead.

The event will also include an executive fireside chat with James Fernandez, Chief Commercial Officer, and Jim Davidson, Chief Product Officer at Accelya.

Stay tuned for more information. Register your interest by clicking the button below.

Register Interest



Thank you for your interest in the Air Transformation Lab initiative. Our report ‘Airlines: A Path Back to Profitability’, the podcast episodes with industry leaders, and online events seek to uncover the DNA of a profitable future – keeping your voice at the center of this new thinking.