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Accelya

FLX ONE Merchandising

Powering 31 Billion Offers Daily with Open, Modular Solutions Driven by Advanced Analytics and AI for Smarter, More Profitable Airline Retailing.

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Why FLX Merchandising

In today’s market, airlines must adopt advanced merchandising platforms, much like leading retailers such as Amazon, to meet travelers’ growing expectations for personalized offers and seamless experiences. These platforms are essential for driving revenue growth through targeted ancillary sales, enabling dynamic pricing and bundling, and maintaining a consistent experience across all booking channels.

FLX Merchandise is specifically engineered to tackle the unique challenges airlines face, shifting the focus from price competition to value creation. By delivering personalized, enriched experiences, it helps airlines differentiate themselves and enhance the traveler’s journey. Trusted by over 20 of the world’s leading airlines, FLX Merchandise empowers airlines to craft tailored offers that improve customer satisfaction while driving rapid returns on investment. As part of the Accelya ecosystem, FLX Merchandise is fully open, seamlessly interoperable with existing technologies, and built for the future with a modern, cloud-native architecture.

Our modular platform empowers airlines to integrate FLX Merchandising into the channel of their choice, seamlessly working with existing systems and capabilities.

Designed specifically for airlines, FLX Merchandise addresses the unique challenges of airline retailing by helping them differentiate products, shift the focus from price to value, and offer richer, more tailored experiences for travelers.

With a proven ability to drive real value, our platform delivers immediate ROI by improving ancillary attachment rates—reaching over 35% for some airline customers—and increasing average yields.

Leveraging Accelya’s advanced analytics and AI—which process over 31 billion offers daily—we provide deep insights into customer behavior. This data-driven approach enhances personalization, improves conversion rates, and boosts revenue per passenger.

Transform Your Airline with the Powerful Features
and Exceptional Benefits of FLX Merchandising

Modular Integration​

The FLX Merchandising platform offers a modular approach, allowing airlines to integrate it into the channel of their choice, while seamlessly connecting with existing systems and providers. This flexibility reduces implementation complexity, enabling airlines to adopt the platform at their own pace without disrupting current operations.

Tailored Offers & Richer Content​

The platform uses advanced analytics and AI to process over 31 billion offers daily, providing tailored offers that enhance the traveler’s experience. Airlines can deliver more tailored and data-driven offers, which improve customer satisfaction and drive higher conversion rates. This shift from price-based competition to value-driven experiences helps airlines differentiate themselves and build stronger customer loyalty.

Proven Ancillary Revenue Growth​

Accelya FLX Merchandising has helped airlines achieve over 35% improvement in ancillary attachment rates, delivering immediate ROI. Airlines can boost revenue per passenger through increased sales of ancillary products, resulting in a direct impact on profitability and higher average yields.

Advanced Analytics & Deep Insights​

Airlines gain a better understanding of customer preferences, allowing for smarter, more targeted offers that maximize revenue opportunities and provide a quicker return on investment through enhanced merchandising strategies.

Boost revenue with dynamic content and pricing that offers customers more choice, encourages upsells, and highlights clear value.

Leverage rules based on load factor, origin-destination, frequent flyer status, and more to optimize pricing and availability for ancillary bundles, fare brands, seats, bags, and other services.

Find out more on how Accelya’s FLX Merchandising platform is built to drive value, improve customer experience, and increase airline profitability through data-driven decision-making and personalization.​

What our customers are saying about us

Leveraging the abilities of [FLX Merchandising], United can meet its customers’ needs for trip customization with extra legroom seating and ancillary bundles. FLX Merchandising gives United greater flexibility, reliability and scalability.

Alex Schemionek Director of Merchandising Technology United Airlines

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Customer support

Accelya is committed to delivering outstanding customer service, recognizing that customer satisfaction is crucial for sustained success.

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FAQs for FLX Merchandising

FLX Merchandising is part of Accelya’s Offer Management solution and enables airlines to enact bolder and more profitable retailing strategies across all customer touch points. FLX merchandising enables airlines to increase attachment rates and improve incremental revenue of à-la-carte ancillaries, bundles, branded fares, corporate bundles and more.

FLX Merchandising enables you to differentiate your product, drive incremental revenue, increase customer satisfaction and improve customer loyalty.

FLX Merchandising, is built to be open and can integrate with any PSS and connect with in-house or other vendor IBEs.

FLX Merchandising is designed to be omni-channel. We have customers using it across both the direct and indirect channels.

Interested in transforming your airline’s operations?

Fill out the form to request a personalized consultation and learn how Accelya’s innovative solutions can elevate your airline revenue management and operational efficiency.

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