As airlines strive to maximize profits in a highly competitive market, revenue management departments need to take a more disaggregated view of pricing. Read more about optimizing fares and revenue-generating opportunities across the various stages of the travel purchase funnel.
What's in the viewpoint?
- Understanding the disaggregated approach to pricing
- Converting the ratio of lookers into bookers into profit
- The role of pricing in each stage of travel purchase process (awareness, consideration, intent, decision, engagement)
Please complete the form to download the viewpoint.