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As airlines strive to maximize profits in a highly competitive market, revenue management departments need to take a more disaggregated view of pricing. Read more about optimizing fares and revenue-generating opportunities across the various stages of the travel purchase funnel.

What's in the viewpoint?

  • Understanding the disaggregated approach to pricing
  • Converting the ratio of lookers into bookers into profit
  • The role of pricing in each stage of travel purchase process (awareness, consideration, intent, decision, engagement)

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