Optimizing Commercial Strategy
Sales planning and incentive management are critical to an airline’s success. Cost of sale is often unoptimized, with deals having a high degree of risk and exposure, but working with the right travel sellers on the right deals has an outsize impact on channel profitability.
Airline leaders are now considering how commercial strategy can be enacted in an environment of hyper-competitiveness and change. Seeing how multi-dimensional understanding, access to content, and distribution goals will impact commercial operations, leaders should now look to technology to give them the confidence to move ahead in 2024 and beyond.
Watch our “Optimizing Commercial Strategy” on-demand webinar as we to explore how an integrated approach to commercial strategy and innovative technology can help optimize your airline’s sales performance.
During this session, we cover the following:
- How technology can help overcoming today’s sales planning and incentive management challenges
- Why distribution and access to content will soon become core elements of commercial strategy
- How machine learning is challenging how we look at segmentation and incentive management