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Airline Voice Radio podcast episode 16: What does NDC success look like? with Justin Jovignot – TAP Air Portugal

Fearghal O'Connell - December 8, 2022

3 MIN LISTEN

For this new season of Airline Voice Radio, we welcome two new hosts. Transformation pioneers and great storytellers Nancy Delgado and Tye Radcliffe take over the mic to explore the road to high-performance retailing by engaging with industry leaders. In this episode, Tye flies solo when he meets with Justin Jovignot, TAP Air Portugal’s Director of Commercial Strategy and Distribution.

Justin Jovignot has recently become the Director of Commercial Strategy and Distribution at TAP Portugal.  His appointment brings to bear more than ten years of experience in distribution, product management, digital transformation, and sales.

In this episode, we learn that TAP Portugal’s distribution is 100% through the GDS channel.  However, the airline has ambitious plans to take control of the offer with NDC and dynamic offers in the near term while striving for full offer and order management in the future.

For Justin, NDC success is measured in terms of adoption, cost savings, revenue generation, and personalization.

Listen to this new episode of Airline Voice Radio to hear how:

  • NDC aggregators are an essential feature of an NDC strategy as that is where most of the NDC volumes come from today, but the GDS are poised to become challengers.
  • To accelerate the move to NDC, choosing an IT partner that can handle the sheer volume of shopping data is crucial.
  • New and differentiated content, commercials, and product maturity – primarily servicing are essential drivers for travel seller adoption of NDC channels.

We have more “Reaching New Heights” podcasts with airline thought leaders coming soon. Keep an eye and ear out for new episodes. Airline Voice Radio is available on your favorite podcast player such as Spotify, Apple Podcasts, and Google Podcasts.


Thank you for your interest in the Air Transformation Lab. This new chapter on retailing transformation includes podcasts, thought-leadership blogs, and customer testimonials that will inspire your journey ahead.

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