We welcome two new hosts for this season of Airline Voice Radio. Transformation pioneers and great storytellers Nancy Delgado and Tye Radcliffe take over the mic to explore the road to high-performance retailing by engaging with industry leaders. In this first episode, Tye talks to Melissa Skluzacek, easyJet’s Director of Trading and Revenue Management.
Melissa has over 30 years of industry experience and has been with easyJet since January 2020. Her current position is Director of Trading and Revenue Management at the low-cost, UK-based airline. Trading is a British term that speaks to an amplified vision for revenue management. It was that aspect that attracted Melissa to the role.
For a more holistic and collaborative approach to revenue optimization, easyJet’s trading team implements the pricing and revenue management strategy. Then the team works with other departments to ensure the revenue needle is moving in the right direction.
With easyJet operating in nearly 1,000 routes, its revenue management department works with an enormous amount of information. Using data models is the only way to handle this sheer volume. Melissa’s advice is that before implementing a data model, the airline should decide what the model needs to accomplish and what it can and cannot do. Most importantly, a data model’s output needs to answer a specific business question. Will data models replace revenue analysts? Not according to Melissa. She advises against basing decisions solely on the model’s output. Instead, analysts should view the output as a recommendation that they can approve, reject, or influence.
In this episode, Melissa and Tye discuss if:
- Combining search data with competitive fare prices and event data will give revenue analysts a more comprehensive market view.
- Dynamic pricing has huge revenue implications for airlines as it allows them to reach the customer at a more personal level.
- Revenue management is a niche field with many nuances and requires specific skills that few vendors have.
Tune in for more Airline Voice Radio episodes coming soon with insightful airline leaders. Airline Voice Radio is available on your favorite podcast player, such as Spotify, Apple Podcasts, and Google Podcasts.
Thank you for your interest in Air Transformation Lab. This chapter on high-performance retailing includes podcasts, thought-leadership blogs, and customer testimonials that will inspire your journey ahead.
Don't miss the other Airline Voice Radio podcasts
Podcasts
Two new hosts have joined us on Airline Voice Radio. Industry pioneers and great storytellers: Nancy Delgado and Tye Radcliffe. Nancy and Tye are here to get some fresh perspectives on high-performance retailing from airline thought leaders.
In this episode, Tye sits down with Justin Jovignot, TAP Air Portugal’s Director of Commercial Strategy and Distribution.
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The Airline Voice Radio series “Reaching New Heights” goes down under and sees Accelya’s Jim Davidson catch up with Nadine Dawood Morgan, Head of Distribution and Payment at Qantas.
Nadine is an avid fan of communication and education to create NDC advocates ready to spread the word and increase adoption.
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Accelya’s Jim Davidson continues the “Reaching New Heights” series with Jiri Marek, CEO of Air Serbia. Jiri is a firm believer that distribution needs to transform, but you’ll have to listen to the podcast to see if he thinks a revolution or an evolution would work best.
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The Airline Voice Radio series “Reaching New Heights” returns to the airwaves with Accelya CEO Jim Davidson chatting to Birgir Jónsson, CEO at PLAY Airlines. This Icelandic startup airline is benefiting from the resurgence in international travel and has added many new routes to its portfolio, including various US destinations. Not all CEOs can claim to be rockstars, but Birgir was a professional drummer in one of Iceland’s most famous bands. Now he’s setting the tempo for a great startup performance.
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Blogs
At Accelya, we’re all about pushing boundaries and boosting efficiency with our technology and innovation. That’s why we’re thrilled to introduce our FLX Select, speed up New Distribution Capability (NDC) implementation for our airlines, increase adoption, and simplify the onboarding process for our partners.
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Webinars
In this on-demand webinar, we discuss Accelya’s FLX Select offerings, designed to leverage our extensive experience and market-leading technology to swiftly and effectively bring the benefits of NDC to the broader industry.
WATCH NOW
News
WestJet to enhance it’s NDC and modern retailing capabilities by utilizing Accelya’s FLX platform.
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At Accelya Group, we have always strongly advocated NDC, pioneering its development and rollout. By scaling NDC and making it widely accessible, we believe the industry will fully embrace this retailing transformation.
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