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Events & Webinars

T2RL PSS2021

Location: Virtual

Date: 20 October & 3-4 November


Join us at the T2RL PSS virtual conference, one of the must-attend airline technology events of the year. Take inspiration from Jim Davidson, Chief Product Officer’s keynote on “A path to retailing independence” and join an interactive airline-only workshop with William Cavendish, Global Business Development, to discuss your NDC adoption strategy. Tune in for an ancillary retailing panel session, round-table discussion, and airlines case study to benefit from new ideas and insights. Don’t miss a chance to connect with our industry experts during the event who can help you enhance your distribution strategies further, faster, for complete retailing independence.




Bill Cavendish

Bill Cavendish, Principal – Global Business Development 

Workshop: NDC Adoption – Take your NDC strategy further, faster, for complete retailing independence
Wednesday, October 20, 2021, 12:30 PM to 1:30 PM BST

Guest speakers: 

Johannes Walter, Head of Channel Partners, Lufthansa Group

Jenni Suomela, VP, Channel management, Finnair

Felix Dannegger, Managing Partner, Oystin Partners

A solid NDC strategy is key to achieving retailing independence. In fact, 68 percent of airlines use or intend to use NDC as part of their retailing and distribution strategies. What next? Led by Bill Cavendish, Principal – Global Business Development, Accelya, and some of the world’s leading NDC pioneers and innovators, we dive into three areas that will further the scale and success of your NDC strategy. Join the session to learn more about:

  • How NDC can give you control over your offers and get you retailing-ready
  • Breaking down the barriers to delivering flexible, airline-controlled, customer-centric solutions
  • Building and owning your distribution channels


John Stewart

John Stewart, Head Global Business Development

Airline Case Study: Hawaiian Airlines
Thursday, November 4, 2021, 12:00 PM to 12:15 PM GMT


Mark McDonald

Mark McDonald, Director Asia Pacific

Panel session: Ancillary Retailing – What are the opportunities for recovery through new retailing technology?
Thursday, November 4, 2021, 1:50 PM to 2:10 PM GMT

Recent events have accelerated the pace of change and technological transformation for airlines and increased digital experiences for airline passengers, who expect a smooth, flexible experience when traveling. This creates an opportunity for airlines to start afresh, led by innovation, to meet the changed needs of travelers in a changed world. How can airlines remove silos and barriers to create flexibility for passengers?

How can they ensure a seamless journey, including account and settle, online exchange and refund processes for flights and ancillaries for passengers? Can touchless processes be incorporated to deal with backlogs of cancellations and reschedules?

Do airlines now need to reimagine their retailing processes? Finally, what role will APIs play in enabling more POS (call centers, kiosks, wearables, B2B/corporate platforms, group sale platforms)?


Jim Davidson

Jim Davidson, CPO

Keynote: A Path to Retailing Independence
Thursday, November 4, 2021, 2:10 PM to 2:30 PM GMT

68% of airlines use or intend to use NDC as part of their retailing and distribution strategies, but how many are benefiting from true retailing independence? Transforming from merchandising to retailing requires flexible, customer-centric technology solutions optimized for retailing process from creating offers and orders to making a settlement. Join our session to learn more about how to break down barriers and take control of your distribution portfolio and technology.


Jonathan Newman, Principal – Global Business Development 

Roundtable:  Tools for NDC Adoption – What’s Next?
Thursday, November 4, 2021, 3:30 PM to 4:30 PM GMT

With NDC now mainstream, airlines have a solid understanding of its role in distribution strategy.  But what’s next? How can you make the most of the channels under your command? In this round table session, Jonathan Newman, Global Business Development at Accelya, will explore the strategies and tools at your disposal, from successful onboarding and agency identification to understanding channel contribution profitability. Where should you invest for the greatest return?