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No matter how long you’ve been in the industry, the expansion of the air cargo market has likely had an impact on your revenue. With more airlines than ever before trying to find new revenue streams, the industry as a whole has become incredibly competitive and in some niche markets, oversaturated. If you want your cargo operations to be recognized and valued for more than just the core services and products that you offer, then you have to stand out from the crowd.
The biggest — and quickest — way to set you apart from your competitors is through superior customer service – providing the tools to support a better client experience, from the time your customers first think about planning a delivery until their shipment is complete.

The Value of Customer Service

Customer service in the air cargo industry is different than what you’d expect to experience in other service fields. There is an extensive number of factors that can affect a client’s experience, each of which can have a direct impact on how your customers perceive their interactions with your airline as a whole. Optimizing every step of the process to create a balance amongst all of their expectations in terms of direct customer service, operational efficiencies, and how your service affects their bottom line is the best way to meet the increased demand for a higher quality of service across the board.

In addition to this, developing a culture that allows room for innovation can help you better respond to changing customer service demands and adapt to new market conditions. Providing a more efficient delivery model, service delivery flexibility, and more transparency across the supply chain process are becoming the norm, and being agile to quickly introduce new products in your supply chain is crucial. 

The Future of Air Cargo

Mitigating the here and now with the future of the industry can also impact the solutions your airline needs to access. As you’re looking towards the future — and the technologies that can help you stay relevant — there are a few trends that are certain to continue and expand over the next few years.

Ensuring that you are able to deliver on time and on budget also tend to be bigger concerns for clients of the air cargo industry. Additionally, the economic climate and the proliferation of cost-comparison tools have created an environment where customers are being more strategic about their use of air cargo versus other transportation solutions, such as sea and ground shipments. This has made it more essential than ever before for air cargo companies to better manage their capacity while still developing stronger collaborations and partnerships with freight forwarders. 

Finding the Right Solution

Not only should this solution help you improve your internal systems to deliver in a more efficient, less costly manner; it should expand upon your current product portfolio to give you an even bigger leg up on the competition — and help you carve out your own niche to better associate your airline as a market leader.

Customers are trending towards carriers who can respond quickly to their unique and varying needs with differentiated and advanced logistics solutions. To do this well, the cargo solution that you use should enable you to manage your capacity more effectively and optimize your route revenues through the latest high tech innovations in shipment tracking, reservations, and supply chain management. 

Operational Excellence and Your Business

The digital world we live in has affected all businesses. Customers expect that you are technologically up-to-date and they want to be able to track their shipments from start to finish. They also require you to deliver on the old-fashioned relationship model in a modern way. The combination of this means that while you’re working to streamline your operational structure, you also need to be thinking about how your customers perceive operational excellence — and what tools you need to help you best meet their expectations.

Accelya helps you do this by building increased transparency into the supply chain process with tools like real-time data delivery and the ability to add more flexibility to your process. This increases client satisfaction and your bottom line. And ultimately, this is what will help you grow your brand and remain a market leader in the future.

See how Accelya's end-to-end cargo management solution can help you transform your cargo operations.

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