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Airline station managers are always in need of insights into the impact of competition offers, advertising campaigns etc. on their market share. They need access to instant, accurate and reliable market share information to take better decisions and improve their business performance.
eSmash Market Share Analysis is a web-based solution for airline sales managers. It provides you with instant information on your market share vis-à-vis the industry. It allows you to compare your airline’s sales data with industry data by origin and destination, agent, issue month and class.
Market Share Analysis is based on ticketing data, and hence highly accurate and reliable. It enables decision-making that will help you improve your market share and be more competitive in the market.
Over 120 airlines globally use eSmash Market Share Analysis to improve their market share.
Market Share Analysis is based on ticketed data. This means the market share information you get is the most accurate and reliable.
Market Share Analysis equips you with information on performance of agencies so that you can respond with appropriate sales actions.
Market Share Analysis provides information on the industry-level sales performance on all ticketed origin destinations. This can be valuable in identifying the sales potential of a route that you may not be servicing.
Market Share Analysis is specifically designed to meet the operational requirements of sales teams. You can configure reports for specific needs, and they can be grouped by client portfolio, origins and destinations (O&Ds), etc. for enhanced sales performance analysis.
Extend the functionality of eSmash, to view consolidated sales and market share performance at a group/alliance level and also at individual partner airline level, across agreed Origin Destinations. This helps in understanding the impact of alliances on sales performance and market share for decision-making.