How Can Airlines Increase Load Factors And Revenues Through Social Media?
Social media has become an integral part of marketing strategy
Organizations including airline companies use it for varied purposes ranging from building customer relationships to eventually increasing revenues
Use of social media has been popular in Europe and US, while other regions have also geared up
Airlines have recorded significant increase in their revenues through use of various social media platforms
Case in point - WestJet made over $1.3 million in new bookings via social media
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