(04/20/07) Accelya and Iberia Sign Global eSMASH Agreement

Accelya and Iberia have recently signed a global deal for Iberia to acquire quick and easy access to its ticketed destinations, while obtaining precise information on its position in the local markets through eSMASH, Accelya's Business Intelligence service. This agreement involves licences for the airline in 24 different countries around the world.

eSMASH will become a reliable supporting tool for Iberia's management to decide on commercial strategies and will help to identify additional revenue opportunities. By implementing this service, Iberia will be able to successfully negotiate and improve its profitability, develop and implement its marketing strategy, obtain strategic data and ease the coordination of its worldwide sales force.

The system offers a wide range of options and enhancement modules that should provide a global vision of Iberia's performance, and even includes the tickets' origin and destination data.

This deal comes to reinforce the position of eSMASH as the Airline Industry preferred Business Intelligence service, now with over 100 airline customers all around the globe.


About Iberia


Iberia Líneas Aéreas de España, S.A. is the largest airline of Spain and one of the largest in Europe, based in Madrid.

Iberia Group airlines fly to 105 destinations in 40 countries. Via code-sharing arrangements with other companies, it offers flights to another 60 destinations in 25 countries. With a fleet of over 200 aricraft, it makes about 1,000 flights each day, and currently transports over 30 million passengers per year.

On February 2006, the brand new Terminal 4 at Madrid Barajas was awarded to Iberia and the One World alliance members.


About Accelya


With over 700 employees worldwide, Accelya (formerly known as ADP Clearing) is a leading BPO service provider with more than 30 years of expertise in processing critical business transactions. An average of 70.000 business entities connect daily to our international solutions.

In the airline industry, Accelya is the biggest IATA BSP Data Processing Center, processing more than 80 BSPs in the world. Accelya also powers IATA BSPLink and is one of the leading companies in ticket auditing services worldwide.

Accelya was also one of the first companies to join the IATA Strategic Partners group in 1991.